Fortune Girls, Inc. Is on To Something: Girl Power

This is not a sponsored post, but as the father of a little girl who is bubbling with confidence I am always on the lookout for ways to nurture that and never let it subside. When Fortune Girls, Inc. approached me I couldn't resist but helping them to share their story. Please continue reading...

How Two Women and a Girl became Fortune Girls

What do you get when you take a girl who has a special gift of drawing, combined with a Mom who discovers her daughter's gift and infuses her professional gift of designing in it, and two Moms who are determined to make a difference in the lives of girls? You get Fortune Girls!


Fortune Girls is the creation of a tween girl Madison Ruiz and her Mom Barbara Clarke Ruiz. It all began when Madison wanted some art on her walls, and her Mom decided to take Madison's drawings, color over them, and the beautiful, bright and whimsical Fortune Girls characters were born! Not long after that one of Barbara's friends, Lisa Osinloye, visited their house and asked, "Why aren't these girls on t-shirts?" This was the question that got the entrepreneurial wheels in motion. Seven Fortune Girls pictures were produced and sold out in one week at a cost of $75.00 apiece. The Fortune Girls were no longer just a hunch, but a viable brand that could used as an aid to empower girls.

Barbara partnered with Co-Founder Lisa, and together they've developed and built a multi-media brand that is dedicated to the empowerment of tween girls age 6-12, building self confidence and self esteem in our girls. Fortune Girls will scale to include a website experience with lots of content and games, television, film, gaming apps for tablets and mobile, music, publishing, dolls, toys, licensing and merchandising deals.

Fortune Girls was named the 'Next Hottest Tween Brand' at the Youth Mega Marketing Event, and reached over 4 million girls through a first of its kind initiative with Girl Scouts USA. Fortune Girls was selected out of hundreds of established brands for the Teen Choice Awards coveted Celebrity Gift Bag. Celebrities and their kids went home with Fortune Girls goodies!



So what is Fortune Girls? Rather, who are the Fortune Girls?

Wouldn't it be great if every girl could grow up believing in themselves and their dreams?

The Fortune Girls brand, co-created by a tween and her Mom, its characters, its concept, its mission… seeks to empower young girls and encourage them to think beyond themselves --- effecting positive change, both large and small, in their local communities and around the world.

Fortune Girls seeks to empower tween girls, ages 6-12, in an online environment via interactive animated characters who promote positive images of girls in the classroom, on the athletic field, spending time with their friends, in their communities and pursuing their dreams.

The Fortune Girls --- Wow Girl Pink, Flame, Cinderita, AyakoLove, Taj, Ashna, Savvy and Margaux will provide guidance and inspiration to get through life’s bumpy roads, help build self-esteem, and encourage our global citizens to have a positive outlook on their lives, goals and achievements all while having fun!

Watch our video to meet the "original" Fortune Girl at https://www.facebook.com/photo.php?v=2145929840306

To learn more about Fortune Girls and the powerhouse team behind the brand, please Like us on Facebook at http://Facebook.com/FortuneGirls --- we promise you'll fall for the Fortune Girls as much as we do. And please share this with your friends, family and most importantly the tween(s) in your life!

Thank you and we hope to see you and your Tweens on Facebook!

~ Barbara Clarke-Ruiz & Lisa Osinloye

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Thanks for reading! Follow me on Twitter at @EPayneTheDad.